Oman's first one-stop-shop for Consumer Electronics and Home appliances. Call it a hyper-mart or a specialized Electronics and Appliances retail chain, the fact remains that Souq Technia is the only comprehensive solution for consumers looking for such products, without the hassle of visiting the whole town to find the right product.

Souq Technia is a fully owned and part of OTE (Oman Trading Establishment) Group of companies operating under the leadership of Mr. Saad Suhail Bahwan as its Chairman. The company started in 2002 as Oman’s first real Electronics superstore at the AL BURJ COMPLEX in SEEB.Now it has 3 outlets other than this and located at Al Khuwair ( Fahmy Furniture Building), Salalah (Al Haq Shopping Complex ) and Sohar. Now it plans to operate a chain of electronics and home appliances outlets all over Oman including the interior towns shortly. These outlets focus on retailing multiple brands of electronics and home appliances (TVs, VCRs, VCPs, DVDs, Home Theatre & Music Systems, Cameras, Air-conditioners, Refrigerators, Washing Machines & Dryers, Coolers & Fans, Vacuum Cleaners, Water Dispensers and other small electric appliances), kitchen appliances (Cookers, Freezers, Dish Washers and other small Appliances), personal care items, Watches and IT products. The value proposition will be to offer the widest possible range of products with stress on affordability and pre and post sale assistance. Souq’s strength lies in offering the widest selection of best of the brands at most competitive prices backed by exceptional service, both during and after sales. It aims to capture a large share of consumer’s mind and trust. Herein lies the core challenge. It must lead the market in offering unmatched range and prices and live up to the customers’ expectations in service.

Souq showrooms offer a glimpse of a huge and exciting line-up of electronics and household products on display. On display is a wide range of brands, over 101 to be precise.Some major brands available include Panasonic, Sony, Sharp, Samsung, LG, Nokia, JVC, Aiwa, Toshiba, Philips, Sanyo, and many more. The list of products and brands keeps expanding. The focus at these outlets is on well-trained man power, display systems, and logistics management, which help Souq Technia reach its destination. A customer friendly Family Card program has been launched as a comprehensive customer relationship and loyalty activity. A 24-hour customer service support program has been put in place. As an added facility to the customers, there is a United Finance desk at the showroom to assist customer to apply and, upon approval get loans to purchase appliances. It is truly a no hassle, one stop solution and upon sanction, the customer gets the finance package in the shortest possible time.

At Souq Technia customers can be sure of not only getting to see the latest and widest range of products but also getting counseled on the relative merits, features, value for money aspects of different brands.

Encouraged by the general response to its offering, Souq Technia is all set to expand and open more strategically located outlets. Souq Technia could well be Oman’s own response to international competition.