Ninth Consecutive Year as the Automotive Brand with the Most Loyal Customers

Continuing an impressive streak, Hyundai has been ranked first in customer loyalty in the automotive industry in the USA for the ninth consecutive year according to the Brand Keys Customer Loyalty Engagement Index. New York-based customer loyalty and engagement consultancy, Brand Keys, publishes this syndicated study annually, examining customer relationships across 761 brands and 83 categories.

“Brand engagement and loyalty has seen seismic shifts in the last decade with political and social movements taking place,” said Robert Passikoff, president of Brand Keys. “The fact that Hyundai has been able to remain the leading automaker for these metrics is a testament to their efforts to constantly engage with its customers.”

The survey looks at 50,527 respondents who self-select the categories in which they are consumers and the brands for which they are customers. Brand Key’s methodology measures how well brands meet the expectations that consumers hold for each path-to-purchase driver, a metric which it has successfully applied for years to companies in B2B and B2C categories in 35 countries.

“With ever increasing competition, Hyundai continues to exceed customer expectations with our line-up of vehicles,” said Dean Evans, CMO, Hyundai Motor America. “It’s an honor to be recognized as earning a top spot in the automotive category for the ninth year in a row. Maintaining loyalty is one of the toughest things to do and this shows how we are building a deeper and more emotional connection with our customers. We continue to work hard every day to maintain the loyalty we’ve built and encourage customers to return to the Hyundai brand.”

Hyundai Motor’s well recognized Fluidic Sculpture design philosophy has given new dimension to the aesthetics and sophistication of quality and appearance. This has not only increased the customer preference towards Hyundai, but also has resulted in popular models winning prestigious awards across the globe. These are a testimony to Hyundai’s continued commitment to delivering quality cars with leading design and performance at an unprecedented value.

Hyundai models are designed to cater to the diverse lifestyles of consumers and to deliver greater benefits & value, they have become immensely popular across the segments. Hyundai’s range not only delivers the all-around versatility that buyers need and also the finest balance of attributes and price within their classes, and they are undoubtedly the best choices for most consumers.

Hyundai provides new values and experiences to customers of today through its ‘Modern premium’ brand direction, that are unique to the brand and also go beyond what customers expect by combining exceptional performance with reasonable price and emotional elegance. Hyundai is globally recognized for its sophisticated product design, uncompromising quality, safety technology and exceptional value. Hyundai, today, ranks among the top automotive brands in the world, and has already overtaken several global majors in quality.

Hyundai’s ability to understand people’s desires and respond quickly to the changing needs of its customers by offering products with futuristic global design & cutting-edge technology has touched the hearts of millions of customers worldwide and is moving fast towards becoming the most beloved brand across the globe. One has to test drive and discover what millions of satisfied Hyundai owners already experience and enjoy – Hyundai stands for uncompromising quality.

Hyundai has a strong presence in the passenger vehicles category in Oman with its wide range of Sedans and SUVs offered with various engine options and trim options. Hyundai offers an array of sedans in Oman including: Accent, Elantra, Sonata & Azera, while trend setters for the modern youth continue to be the Veloster & Veloster Turbo. Its ‘i’ series denotes the compact range designed to meet smart mobility needs. Hyundai SUV range offers exciting style, versatility, space and comfort. The line-up includes Creta, Tucson, Santa Fe & Grand Santa Fe each designed to fulfill the practical requirements while on - or off - the road.

OTE Group is the distributor for Hyundai in Oman. With a nationwide network of showrooms and service centers, OTE Group ensures that Hyundai customers are never far from getting high quality service. For more details please contact 800-50003.