First-ever XT4 arrives in Oman at Cadillac’s new showroom

• The Cadillac XT4 is the brand’s first compact SUV to debut in the fastest-growing luxury segment

• Revealed at the region’s first Cadillac showroom with the new CI interiors

• Powered with all-new Cadillac 2.0L Turbo engine, the XT4 features enhanced technology with next-generation Cadillac user experience

• The Cadillac XT4 marks the brand’s SUV model range expansion and new product offensive

Muscat, Oman – Cadillac Oman, represented by Oman Trading Establishment (OTE), has announced the local market arrival of the all-new XT4 - the first-ever compact SUV from the premium American auto brand. Marking the XT4’s first appearance in the Sultanate, Cadillac Oman revealed the new model at the brand’s new showroom that boasts a first-of-its-kind interior design in the region, complying with Cadillac’s latest corporate identity.

Featuring Cadillac’s new 2.0L Turbo engine and advanced technology, the XT4 delivers expressive design, confident performance and spacious accommodations. Developed on a new compact SUV architecture, the XT4 marks Cadillac’s entry to the industry’s fastest-growing luxury segment. As one of Cadillac’s key regions in the world, the Sultanate of Oman promises to be an ideal market for the all-new XT4.

In line with the global brand direction in upgrading its customer experience, the new 1,364-square-meter Cadillac facility houses an innovative reception and customer care center in addition to a premium hospitality lounge area. The three-floor showroom is situated in the heart of Muscat’s premium automotive neighborhood in Wattayah and can accommodate up to 18 vehicles ranging between new models and Cadillac Certified Preowned Vehicles.

Christian Soemmer, Managing Director, Cadillac Middle East said: “Following the regional debut of the 2019 Cadillac XT4 at SOLE DXB, the all-new compact SUV’s arrival in the Middle East sets high standards of innovation in one of the industry’s fastest growing segments.”

Soemmer continued, “A team of young designers were involved with the development of the XT4, who represent the heart of the target audience. The sophisticated SUV exterior and intelligently designed cabin will no doubt prove a hit amongst regional millennial consumers who expect daring bold designs and cutting-edge technology.”

Simple and sculpted lines draw the customer in and accentuate the XT4’s powerful proportions and aggressive presence. All models feature advanced LED lighting technology front and rear. Cadillac’s vertical L-shaped lighting signature is stretched horizontally, emphasizing the XT4’s width and confident stance.

The interior is the Cadillac design aesthetic distilled: the thoughtful and artistic integration of technology and appealing style. The cabin is exceptionally refined, with expected segment-leading rear-seat spaciousness. The new XT4’s cabin conveys boldness and strength with youthful athleticism. Sweeping arcs and tapered lines enhance the feeling of spaciousness and give it a taut, tightly wrapped appearance.

The interior elements come together in a sophisticated and modern design. Intuitive technology includes available next-generation wireless device charging and an in-cabin air ionizer. Led by the latest Cadillac User Experience, the brand’s most advanced infotainment interface, the XT4 offers a connected environment. The next generation Cadillac User Experience is a dynamic platform that offers a smartphone-like experience with an intuitive interface and faster response.

All XT4 models are driven by an all-new Cadillac 2.0L Turbo engine, producing an SAE-certified output of 237 hp (177 kW). Coupled with a nine-speed automatic transmission with next-generation Electronic Precision Shift, the new engine features new efficiency-enhancing technologies including Active Fuel Management (cylinder deactivation).

The XT4 also sees the debut of Cadillac’s new global “Y” trim strategy, with specific content and styling cues featured on distinctive Premium Luxury and Sport trims, tailored to different customer tastes and preferences. XT4 Sport models feature a gloss black mesh grille inspired by Cadillac’s high-performance V-Series models, gloss black window moldings and specific Sport alloy wheel choices. The trim strategy will be implemented on all future Cadillac models.

Seven exterior colors are offered on the 2019 XT4: Autumn Metallic, Crystal White Tricoat, Twilight Blue Metallic, Shadow Metallic, Red Horizon Tintcoat, Stellar Black Metallic and Radiant Silver Metallic.

The all-new compact SUV represents Cadillac’s 10-year expansion plan and shift in direction. Starting with the first-ever XT4, Cadillac will bring six new models to market in the space of two and a half years.

Like All Cadillac models XT4 comes with Cadillac Premium Care Program. The ownership benefits covered by the Cadillac Premium Care Program include: Complementary service and maintenance for 5 years / 100,000 kms, Regional Roadside Assistance for 4 years / 100,000 kms and Bumper-to-bumper warranty for 4 years / 100,000 kms.

OTE Group is the exclusive dealer for Cadillac in Oman offering excellent sales & after-sales service support on par with global standards with a nationwide service network. For more details on Cadillac please call 800-50002.