“That combination immediately struck a chord,” said Carlisle. “It introduced
Cadillac to an entirely new generation of luxury customers via popular culture
and changed perceptions of what the brand could offer.”
The Escalade’s strong initial sales leaped more than 35 percent worldwide when
the second-generation model was launched for 2002 and grew another 55
percent the following year, when the versatile Escalade EXT model entered full
By its fifth anniversary in 2004, Escalade global sales had ballooned
approximately 230 percent, and the vehicle had changed the lexicon of luxury
vehicles for customers, trendsetting influencers and valets.
The Escalade established a history of innovation and earned a reputation as a
technology leader, with features such as:
? The first full LED headlamps (2009) and first LED high-beam headlamps
and taillamps with total internal reflection (2015).
? The first full-size luxury SUV to offer Magnetic Ride Control, the world’s
quickest-reacting suspension system (2009).
? The world’s first full-size luxury SUV hybrid, which offered a 50 percent
improvement in EPA city fuel economy (2009)
? The first front-center airbag in a luxury SUV, along with the first haptic
Safety Alert Seat (2015).
Industry accolades for Escalade continue to grow, and include Consumer Guide®
Automotive’s Best Buy Award for five consecutive years and 16 J.D. Power study
? Escalade has been J.D. Power’s “Highest Ranked Large Premium SUV in
Initial Quality” five times: 2010, 2011, 2012, 2013 and 2018.
? Escalade models have ranked highest eight times in their respective
categories in the J.D. Power Automotive Execution and Layout (APEAL)
Study: 2001, 2002 (Escalade and Escalade EXT), 2003, 2004, 2005, 2007
? Escalade models have ranked highest in their categories in three J.D.
Power Vehicle Dependability Surveys: 2005, 2006 and 2014.
ESCALADE FAST FACTS
? The first Escalade rolled off the assembly line in Arlington, Texas, on Feb.
8, 1998, and VIN 001 now resides at the GM Heritage Center.
? Escalade generations are Gen 1, 1999-2000; Gen 2, 2002-2006; Gen 3,
2007-2014; and Gen 4, 2015 onward.
? Escalade’s signature grille design has evolved with each generation and
the Cadillac logo, making it arguably the vehicle’s most recognizable
? The 2019 Escalade offers 65 percent more horsepower with 52 percent
greater EPA-estimated highway fuel economy than the original 1999