LG launches 2013 SMART TV LINE-UP in Oman
LG Plans to Lead Industry with Broader Lineup, Unique Smart TV Features & Local Apps
LG Electronics (LG), a global leader and technology innovator along with OTE GROUP, distributor for LG Electronics in Oman, recently unveiled its new range of Smart TV products. With the Smart TV segment representing nearly 35% of the Electronic giant’s sales in the region, the 2013 line-up is expected to have a solid impact on customers in the Sultanate.
LG has been working diligently to produce technology that meet’s the customers changing demands. With the competition growing, LG believes they have introduced products that have an immediate appeal among customers.
According to research conducted by LG in association with Yahoo! Maktoob, on what consumers preferred in the TV segment, more than 40% of 600 customers favored having a Smart TV experience as a feature while purchasing a premium TV.
LG Electronics' R&D is driving the development of "Great Products" and strengthening its core technological capabilities through the launch of world class televisions. The television segment currently represents approximately 45% of group sales from premium televisions such as Smart TV’s. However, LG does not want to stop there. They intend to increase their premium share to 60% by the end of 2013, with 70% of the organization’s TV portfolio compromising of Smart TV sales.
Last year LG Flat Panel Business grew by 60% in Oman after more than doubling sale in 2011. Currently LG is the number one Television brand in Oman with 30% market share and with the launch of the 2013 SMART TV LINE-UP LG will continue to dominate this business. Various new models and unique features in the 2013 line up will surely enable LG to further strengthen its position in the market.
LG’s Home Entertainment division recorded record sales of flat-panel TVs during the fourth quarter of 2012, resulting in 17.4% revenue increase quarter-on-quarter. The Electronics giant expects to maintain a consistent level of sales throughout the year while also looking for growth in 2013.
“2013 is an important year because for LG, it marks the beginning of a new TV era,” said Mr. D.Y. Kim, President of LG Electronics Gulf FZE. “With game-changing products such as 2013 Smart TV: LA8600, OLED TV and Ultra HD TV, we are in a strong position strategically to lead the industry. The imminent release of our LA8600 series in the first quarter of 2013 will give us a head start in a market where speed is a critical component of success.”
“While LG continues to be at the forefront of industry innovation, OTE Group ensures that customers in Oman get a wide range of prompt, effective and high quality sales & after-sales service experience”, said Mr. Ajay Chopra, Managing Director, OTE Group.
The flagship model, the 55-inch LA8600, provides more intuitive controls, enhanced user interface (UI) and advanced Smart Share feature which enables one-touch media sharing across multiple devices. LG is firmly committed to raising its Smart TV profile. A redesigned Magic Remote allows users to easily control their Smart TV with everyday voice commands or simply point to the TV screen and direct an on-screen cursor, almost like using an “air mouse”. LG’s newest Smart TVs also deliver a smoother user experience and superior picture quality thanks to an upgraded CPU and graphics processor.
LG has developed strategic partnerships with local content providers to offer better quality Smart TV content such as Timeout Dubai, ADMCsport.com, Alaan TV,Zawya, Roya TV,LBC,City 7, CNBC Arabia, Shoof AL Kass, eTarab, Ikbis, AnaZahra, DMTV, Sports360 as well as Facebook, Twitter and YouTube. What’s more, the company plans to expand its joint efforts to offer more region-specific entertainment and live broadcasts in order to deliver the best possible Smart TV user experience to LG customers worldwide.
OTE Group is the exclusive distributor of LG range of Electronics and Home Appliances and Air Conditioners in Oman. With a nationwide network of showrooms and service facilities, OTE Group ensures that LG customers are never far from getting a wide range of high quality after-sales service.