Press Releases


Equipped witha new heater and a full stainless steel tub, LG’s Top Loaders deliver

 hygienic washing results and greaterconvenience.

MUSCAT LG Electronics (LG) has recently launched the latest big capacity top-loading washing machines in Oman. The Sapience washing machine is equipped withpowerful heater that enable warm washing for hygienic cleaning results.

EnhancedHygiene with Powerful Heater

Thehygiene-enhancing capabilities of LG’s latest top loaders are largely due tothe high performance heater. Equipped inside the full stainless steel tub, theheater increases the water temperature up to 60 degrees Celsius, creating awarm wash for more effective cleaning.

Withthe stain care course, the internal temperature of the washer is raised to 40degrees Celsius for effective stain removal. Meanwhile, the allergy care courseemploys 60    degree heat to eliminate allergy-causinggerms and bacteria from clothing. Also equipped is an innovative steamfunction, a first in the top-loading washing machine industry, which rapidlyincreases and maintains the temperature of the internal tub,      furtherenhancing washing results.

LG’snew top loaders are also the only top-loading washing machines to use theheater to hygienically clean the washing tub1. Used in LG’s TubClean+, the heater raises the  internaltemperature to 60 degrees Celsius, helping to reduce dirt and germs inside of thewashing machine. Tested by Intertek, LG’s Tub Clean+ course makes it 99.99  percent2 effective at sterilizingthe washer tub. Furthermore, the full stainless steel tub    resultsin up to 90 percent3 less bacteria growth than a conventionalplastic washer tub. It has also been tested by Intertek for its ability tolimit bacteria growth.

IncreasedWashing Performance with 6 Motion Technology

LG’sInverter Direct Drive motor uses a precise control system to enable itsproprietary 6 Motion technology to work efficiently. Backed by a 10-yearwarranty, the Inverter Direct Drive also provides quiet, reliable operation.Each wash cycle combines up to six different wash motions including wave force,agitating, rubbing, compressing, rotating and swing to deliver revolutionarywashing results while being very gentle on fabrics.

LG’stop-loading washing machines also include the Jet Spray, which reduces waterusage throughout the course of the rinse cycle. Unlike LG’s conventionalrinsing where the entire tub is filled with water first, the Jet Spray spraysclean water from a valve at the top of the machine while the tub spins,extracting the dirty water. The innovative feature helps reduce water usage byan impressive 27.5 percent4 and allows LG’s top loaders to completea wash cycle up to 17.1 percent5 faster than a normal wash course6.

NewDesign with Touch Display

Eachtop loader comes with an advanced, Touch LED Display, which consumers can useto easily select and adjust washing settings, as though using a smartphone. Thehighly trendy Black Touch LED Display on LG’s washing machines is also completewith a simple and sleek design.

LG’stop-loading washing machines also offer innovative and aesthetically pleasingdesign features such as the Wide Diamond Glass – the washing machine’s temperedglass door – which not only has anti-scratch properties, but is also highlyresistant to shock. The Soft Closing Door also prevents the door from closingunexpectedly on the        consumer’sfingers while putting the laundry in and taking it out of the machine,       offering safety, convenience and noisereduction.

AdditionalFeatures for Convenience

Forenhanced consumer convenience, LG’s new top loaders offer bigger capacities,making it possible to wash the bulkiest of items including large sized duvetcovers, helping to reduce the frequency of washings as consumers can cleanlarger laundry loads in one cycle. Meanwhile, without the need for extra lintfilters, LG’s convenient and hygienic Auto Lint Clean System automaticallyhelps reduce lint from clothing and bedding; forcing it to the bottom of thewasher where it is expelled at the end of each cycle.

Furthermore, LG’s top-loading washers offer SmartDiagnosis™ which helps customer service representatives to conveniently andefficiently troubleshoot mechanical issues, thereby limiting costly andinconvenient service visits. Consumers can use the Smart Diagnosis™ througheither a smartphone or landline.

“We designed these new top-loaders with the consumers’needs in mind, making sure they provided greater hygiene and a biggercapacity,” said Mr. D.Y. Kim, President, LG Electronics Gulf FZE. “With worldleading technologies like the 6 Motion Direct Drive, LG will continue to leadthe global washing machine market and maintain its efforts to become the globalnumber one brand in the home appliance market.”

OTE Group is the exclusive distributor of LG range ofElectronics and Home Appliances and Air Conditioners in Oman and offers innovativeaftersales care such as DAY and NIGHT Service & LG Bus Service to increasethe convenience to customers. With a nationwide network of showrooms andservice facilities, OTE Group ensures that LG customers are never far fromgetting a wide range of high quality after-sales service.


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1 As of July 18, 2013. Global Web Site

2 Types of bacteria removed for tub sterilization:Escherichia coil and Staphylococus aureus

3 Type of bacteria for test was Pseudomomas aeruginosa.When P. aeruginosa had been exposed to PP and STS, the decreasing rate for STSagainst PP was 94% after 12 days.

4 Tested by Korea Apparel Testing & ResearchInstitute. Test model: LG T4632V0Z

5 Tested by Korea Apparel Testing & ResearchInstitute. Test model: LG T4632V0Z

6 Test results from a comparison between a normalwash course and an eco wash course. Test model: LG T4632V0Z
LG launches 2013 SMART TV LINE-UP in Oman

LG Plans to Lead Industry with Broader Lineup, Unique Smart TV Features & Local Apps

LG Electronics (LG), a global leader and technology innovator along with OTE GROUP, distributor for LG Electronics in Oman, recently unveiled its new range of Smart TV products. With the Smart TV segment representing nearly 35% of the Electronic giant’s sales in the region, the 2013 line-up is expected to have a solid impact on customers in the Sultanate. 

LG has been working diligently to produce technology that meet’s the customers changing demands. With the competition growing, LG believes they have introduced products that have an immediate appeal among customers. 

According to research conducted by LG in association with Yahoo! Maktoob, on what consumers preferred in the TV segment, more than 40% of 600 customers favored having a Smart TV experience as a feature while purchasing a premium TV. 

LG Electronics' R&D is driving the development of "Great Products" and strengthening its core technological capabilities through the launch of world class televisions. The television segment currently represents approximately 45% of group sales from premium televisions such as Smart TV’s. However, LG does not want to stop there. They intend to increase their premium share to 60% by the end of 2013, with 70% of the organization’s TV portfolio compromising of Smart TV sales. 

Last year LG Flat Panel Business grew by 60% in Oman after more than doubling sale in 2011.  Currently LG is the number one Television brand in Oman with 30% market share and with the launch of the 2013 SMART TV LINE-UP LG will continue to dominate this business. Various new models and unique features in the 2013 line up will surely enable LG to further strengthen its position in the market. 

LG’s Home Entertainment division recorded record sales of flat-panel TVs during the fourth quarter of 2012, resulting in 17.4% revenue increase quarter-on-quarter. The Electronics giant expects to maintain a consistent level of sales throughout the year while also looking for growth in 2013. 

“2013 is an important year because for LG, it marks the beginning of a new TV era,” said Mr. D.Y. Kim, President of LG Electronics Gulf FZE. “With game-changing products such as 2013 Smart TV: LA8600, OLED TV and Ultra HD TV, we are in a strong position strategically to lead the industry. The imminent release of our LA8600 series in the first quarter of 2013 will give us a head start in a market where speed is a critical component of success.”

 “While LG continues to be at the forefront of industry innovation, OTE Group ensures that customers in Oman get a wide range of prompt, effective and high quality sales & after-sales service experience”, said Mr. Ajay Chopra, Managing Director, OTE Group. 

The flagship model, the 55-inch LA8600, provides more intuitive controls, enhanced user interface (UI) and advanced Smart Share feature which enables one-touch media sharing across multiple devices. LG is firmly committed to raising its Smart TV profile. A redesigned Magic Remote allows users to easily control their Smart TV with everyday voice commands or simply point to the TV screen and direct an on-screen cursor, almost like using an “air mouse”. LG’s newest Smart TVs also deliver a smoother user experience and superior picture quality thanks to an upgraded CPU and graphics processor.  

LG has developed strategic partnerships with local content providers to offer better quality Smart TV content such as Timeout Dubai,, Alaan TV,Zawya, Roya TV,LBC,City 7, CNBC Arabia, Shoof AL Kass, eTarab, Ikbis, AnaZahra, DMTV, Sports360 as well as Facebook, Twitter and YouTube. What’s more, the company plans to expand its joint efforts to offer more region-specific entertainment and live broadcasts in order to deliver the best possible Smart TV user experience to LG customers worldwide. 

OTE Group is the exclusive distributor of LG range of Electronics and Home Appliances and Air Conditioners in Oman. With a nationwide network of showrooms and service facilities, OTE Group ensures that LG customers are never far from getting a wide range of high quality after-sales service.

NEW LG Refrigerators exclusive

LG Electronics (LG) & OTE Group have launched the world’s first 84-inch Ultra HD TV in the Oman market. LG’s newest product was unveiled at LULU hypermarket, Bousher in the presence of officials from LG, OTE Group and Lulu. 

LG’s Ultra HD TV is the company’s response to growing consumer demand for larger, more immersive home TVs with greater functionality. The Ultra HD TV introduces a number of new smart features with the aim of providing greater convenience and simpler interaction.  

“The 4K display market is still in its infancy but it was important for LG to claim a stake in this space,” said Mr. James Kim, TV Business Head of LG Electronics Gulf FZE, “LG’s Ultra HD TV represents a whole new level of home viewing experience because it offers every advanced technology we currently have to offer.” 

“LG continues to be at the forefront of industry innovation and OTE Group ensures that customers in Oman get a wide range of prompt, effective and high quality sales & after-sales service experience”, said Mr. Ajay Chopra, Managing Director, OTE Group of Companies. 

LG Ultra HD TV boasts astonishing picture quality with 8 million pixels per frame, four times the resolution (3840x2160) of existing Full HD TV panels, due in large part to LG’s advanced Triple XD Engine. The additional Resolution Upscaler Plus allows images from external sources such as hard drives and user-generated content websites to be rendered in higher detail. 

Bringing this exciting new experience to the 3D entertainment arena, LG has equipped its Ultra HD TV with CINEMA 3D technology to ensure the impressively large display provides the most immersive viewing experience possible. 3D Depth Control allows viewers to fine-tune the “distance” between near and far objects on the screen for a custom 3D experience. The 3D Sound Zooming feature then analyzes the on-screen objects to generate sound according to their location and movement. 

LG’s newest Magic Remote allows users to intuitively access and navigate the Home Dashboard. LG’s Smart TV ecosystem now includes approximately 1,400 apps and access to a growing community of premium content services such as 3D World with a wide array of movies and games. Even more media content can be accessed via portable devices such as laptops, mobile phones, tablets and flash memory drives using Smart Share Plus. The imbedded 2D to 3D conversion engine expands the availability of 3D content and Dual Play takes head-to-head game play to a whole new level by allowing opponents to simultaneously see different images on the same screen. With Dual Play, split-screen gaming is a thing of the past. 

LG’s Ultra HD TV also features a 2.2 Speaker System consisting of two 10W speakers and two 15W woofers, which reinforce the sound to produce a lush audio experience that perfectly complements the extraordinary visuals produced by the massive screen, creating a theater-like experience in the home.  

OTE Group is the exclusive distributor of LG range of electronics and home appliances in Oman. OTE Group is a part of the social fabric here in Oman and hence customer satisfaction is its top priority. It is this philosophy of team OTE that goes beyond market share and profits to come together and make OTE – A Symbol of Care

OTE Launches The LG Multi V Iii, One of The World's Greenest Commercial AC Units

Oman, Jun 2012 – OTE group along with LG Electronics (LG) unveiled its new MULTI V III commercial air conditioner, targeting large-scale facilities such as commercial buildings, office complexes, schools, mosques, residential buildings and retailers. The third generation of the popular MULTI V series, the new air conditioner will be LG's flagship product in region, where demand for energy-saving technology is growing fast.

The launch of the MULTI V III, the company's most advanced commercial HVAC solution, is a central part of LG Air Conditioning Company's plan to secure USD 10 billion in global sales by 2014. With its advanced efficient cooling system, the MULTI V III is expected to gain significant market share throughout the GCC.

"As a company with a strong focus on producing energy-efficient products, we feel that the MULTI V III addresses all the major HVAC requirements of businesses in the Gulf," said Mr. D.Y. Kim, President of LG Electronics Gulf FZE. "With this product, we are in a strong position to work with our business partners in the region to make LG the leading provider of smart and efficient HVAC solutions. Our experts at LG Academy , Dubai imparts training to Business partners and contractors of regions towards specifying ,installing ,commissioning and maintenance of Commercial air conditioners "

The MULTI V III boasts three key consumer benefits; higher energy efficiency, larger capacity and longer piping design. The unit's energy efficiency, boosted by LG's unique V-Scroll inverter, Cyclone Sub-cooling Circuit and new refrigerant distributor, delivers a COP (coefficient of performance) level of 4.6 for heating and 4.3 for cooling – some of the highest in the industry. LG's new MULTI V III can help building owners reduce their operational costs and be friendlier to the environment while still providing reliable cooling in extremely hot and humid regions.

"Brands are built not only on the back of great products and constant innovation but also great service. We at OTE Group ensure that customers get a wide range of prompt, effective & high quality after-sales service", said Mr. Ajay Chopra, Managing Director, OTE Group of Companies.

Another advanced feature of the MULTI V III is the increased piping length of 1,000m, which gives architects greater flexibility in locating the condensing unit. In addition, its 16HP capacity per unit (with a maximum of 48HP with four connected units) and smaller space requirement making it easier, more efficient and cheaper to install and maintain.

LG is launching a more energy efficient product line which feeds into the Sustainability and Energy Awareness Programs globally, thus making it easier for Engineers, Contractors and Developers to achieve their Environmental Objective as well as reduce their Operating Costs.

OTE Group is the exclusive dealer of LG range of electronics and home appliances in Oman. OTE Group is a part of the social fabric here in Oman and hence customer satisfaction is its top priority. It is this philosophy of team OTE that goes beyond market share and profits to come together and make OTE – A Symbol of Care