Press Releases


Uniting Sophisticated Design with Powerful and Precise Smart Inverter Technology,

High-performance Microwave Offers a Range of User-friendly Features

Combining a convenience-enhancing design with a touch of subtle minimalism and the latest Smart Inverter technology from LG Electronics (LG), the new NeoChef™ takes culinary and microwave ovens to a new level. Now available in Oman in four different models, the microwave is both minimalistic and accessible, instantly bringing a touch of class to any kitchen. The ergonomic NeoChef™ sports features a simplified intuitive control interface to streamline operation and a range of hygiene-enhancing features such as Anti-Bacterial EasyClean™ that help users keep their ovens as clean as possible.

The elegant LG NeoChef™ eliminates trim and parting lines with its sleek, unified tempered glass front. This minimalist, glossy front combines with a refined matt exterior to allow the NeoChef™ to seamlessly blend in with the decor of any kitchen.

The exquisite contrast between the microwave’s unified tempered glass and metal give it a distinguished, refined look. The ergonomically designed rounded pocket-style handle and diamond cut dial weds form to function to deliver the ultimate in precision and user-convenience. The NeoChef™ extends its usability enhancing features into input with its simple intuitive sliding touch control which simplifies operation. The advanced microwave has received multiple world-renowned design awards including the 2015 PIN UP Design Award and the 2015 Good Design Award.

“With a minimalist design that appeals to consumers of all stripes, LG’s striking new microwave oven represents the company’s dedication to creating appliances that can add both functionality and class to any kitchen,” said Mr. Yong Geun Choi, President of LG Electronics Gulf. “Powered by LG’s unique Smart Inverter technology, the microwave efficiently and effectively reheats and defrosts food, decreases cooking times and makes it easier than ever for users to prepare delicious, highly-nutritious meals.”

Equipped with LG’s unique Smart Inverter, there’s no cooking job the NeoChef™ can’t handle. Using linear power control between 300 to 1,200 watts to evenly cook or defrost food all the way through, the Smart Inverter effectively preserves nutrients while locking in flavor. The Smart Inverter also boosts efficiency, as its 1200-watt maximum power output gives the NeoChef™ the ability to cook dishes more quickly than conventional models.

In addition, the NeoChef™ can be used for melting ingredients such as chocolate or cheese and precisely preparing a variety of foods with its specialized settings. LG’s advanced microwave can even be used to make healthy, lactobacilli-infused yogurt more quickly than most home yogurt makers. The microwave’s Healthy Fry feature1 is even capable of preserving the distinct taste of each dish while making them healthier, with less oil and 72 percent less fat.2

The NeoChef™ also packs a number of features designed to increase cleanliness and streamline the cooking experience. The Anti-Bacterial EasyClean™ Coating makes cleaning the microwave interior simple and straightforward. The microwave’s interior can be thoroughly cleaned twice as fast and with half the effort3 required for conventional microwaves. In fact, it takes just three wipes to thoroughly clean the NeoChef™ while conventional microwaves typically require seven. The coating also makes it harder for dangerous contaminants to take root, eliminating 99.99 percent of harmful bacteria.4

Equipped with a number of convenience-enhancing features, the NeoChef™ makes it easy to prepare complex dishes. Its innovative hexagonal stable turntable offers increased stability to the turntable with its six points of support, solving the issue of possible spillage when the food being cooked is not exactly centered. With energy efficient interior LED lamp that are three times brighter than conventional models, users can easily monitor the entire cooking process.5 While the NeoChef™ is the same size as its predecessor, it offers users greater interior cooking capacity. With its compact exterior size, the microwave is at home in any kitchen while it is still able to accommodate large and tall dishes with its increased internal capacity.

OTE Group is the exclusive distributor of LG’s range of electronics, home appliances and air conditioners in Oman with nationwide network of showrooms and service facilities. OTE group ensures that LG customers are never far from getting a wide range of high quality after sales service. LG Digital Neo chef is available at all leading Retail and Dealer stores as well as OTE Group Electronics & Home appliances showrooms across Oman. For more information, please contact 22307350.

LG’s first ultra-premium brand “LG SIGNATURE” debuts across the GCC

Dubai, UAE: 23rd August 2017 - The new LG SIGNATURE brand from LG Electronics (LG) that combines the finest of LG's cutting-edge technology and world-class design with an exquisite attention to detail for today's most discerning consumers, was launched today across the GCC. The ultra-premium brand was unveiled at a gala ceremony at the Dubai Opera.

The rich and exquisite design of the Dubai Opera that bridges the gap between the past and the future made it the ideal venue to launch LG’s ultra-premium brand that will re-define the future of luxury home appliances and entertainment solutions.

The innovative and exquisitely designed LG SIGNATURE family consists of four products. This includes the world’s thinnest and stunning OLED television, which takes the immersive viewing and listening experience to the next level; a sleek refrigerator with a beautiful InstaView™ Door-in-Door feature to keep food fresher; a bold new black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive Air Purifier designed to filter the air in any home in any environment in order to protect your family from pollutants and allergens in the air.

“From conception to the final user experience, the LG SIGNATURE products were designed to highlight true essence – focusing on each product’s basic yet efficient functionality whilst maintaining the brand’s modern, premium and artistic signature design,” said Kevin Cha, President, LG Electronics, Middle East & Africa. “The LG SIGNATURE products are an extension of the user’s personality, ambition as well as status and also marks the very first time that individuals residing within the region can experience the most aesthetically beautiful home appliances turning their living spaces into a highly functioning and visually stunning masterpieces.”

Several prominent members within the region’s retail industry alongside highly influential and prominent Emirati personalities attended the launch event. Amongst them included Ms. Hala Kazim, a highly respected and admired Emirati life coach, artist, social entrepreneur and the brand ambassador for LG SIGNATURE. Also present were Emirati entrepreneur and the youngest board member of the Sharjah Chamber of Commerce, Her Excellency Sara Al Madani; well-known TV personality Mahira Abdelaziz and a rising Emirati celebrity chef – Bader Najeeb, accentuating the premium image of the LG SIGNATURE brand.

“It is an absolute honour to be awarded the title of brand ambassador for LG SIGNATURE,” said Ms. Hala Kazim. “The amount of passion, energy and effort that LG has put into developing each of these home appliances to bring out the true essence of everyday living in the UAE and across the region is simply breath-taking. In this region, we appreciate art and style and I am confident the LG SIGNATURE products will be a great success whilst enriching lives enabling timeless memories.”

LG SIGNATURE represents the pinnacle of design, performance and usability in home appliances. It has been designed to make life better for consumers by offering the highest performance, minimalistic design, and innovative usability.

Each LG SIGNATURE premium product is thoughtfully designed to be visually astounding, while staying true to its essence: delivering the most elegantly curated human experience. The visualisation of “essence” was the inspiration behind the design philosophy of the LG SIGNATURE brand. By eliminating unnecessary elements, LG SIGNATURE represents the ultimate in elegant simplicity. Its radical design heightens the intrinsic purpose of the product and streamlines usability.

Products available in the LG SIGNATURE brand for the GCC include:


LG SIGNATURE OLED TV W (77/65-inch), the winner of over 45 prestigious awards including the 2017 CES Best of Innovation Award, embodies breakthrough innovation in television technologies and exquisite premium design, demonstrating that simplicity is the ultimate form of sophistication. The innovative design of the W7 series follows LG’s “less is more” philosophy, stripping away everything to emphasise the beauty of the screen alone. The W7’s sleek razor-thin profile makes the TV appear to be levitating in mid-air, adding to the sense of immersion.

W7 series models are less than 4mm thick when measured from the wall without any gap between the TV and the wall. The sense of immersion is completed through up-firing speakers which produce Dolby Atmos sound. W7 series live up to LG OLED TV’s unrivalled ability to reproduce the most lifelike images of any TV product with perfect black infinite contrast and an expanded colour gamut. Additionally, they offer up to one billion possible colours and use ULTRA Luminance technology to deliver greater brightness according to the content being displayed. The W7 series feature Active HDR to render brighter scenes and greater shadow detail for HDR content. In addition, the series support multiple HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma).

LG SIGNATURE Refrigerator

The LG SIGNATURE refrigerator represents the visualisation of essence with a fresh take that is both intuitive and revolutionary. As a nod to its innovative spirit, LG has taken its award-winning Door-in-Door™ design one step further by adding the InstaView Door-in-Door™ feature that makes the opaque Door-in-Door™ compartment transparent with two quick knocks. The transparent surface allows customers to peer inside the refrigerator without having to open the door, offering significant energy savings by limiting cold air loss.

Even more innovative is the new Auto Open Door feature which activates as a user approaches the refrigerator, allowing for quick and easy hands-free access. The LG SIGNATURE refrigerator is powered by LG’s Inverter Linear Compressor which automatically adjusts its cooling capacity based on conditions inside the compartment. It also generates less internal friction due to its unique design and is backed by a 10-year warranty.

The LG SIGNATURE Washing Machine

The unique-looking LG SIGNATURE washing machine is an advanced version of the LG TWINWash™ washer. The premium 24-inch front load washing machine is more durable, more convenient and more sophisticated than ever and features the unique pedestal TWINWash™ Mini under the main unit.

The minimalistic design of the LG SIGNATURE washing machine is highlighted by the beautiful touch-enabled Quick Circle™ User Interface which is embedded in the glass door. Positioned at a 17 degree angle, the panel is easy to see when standing. The Push Open washing machine door can be opened with a slight push, even when the user’s hands are full. Meanwhile, the washer’s enamel coating not only gives it a sleek, sophisticated look, but also repels fingerprints and corrosion.

The LG SIGNATURE washing machine comes equipped with LG’s proprietary Centum System™ which improves the washing machine’s durability and energy efficiency with an advanced suspension system. Noise emitted while the washing machine is in operation is greatly decreased because the Centum System™ minimizes the tub’s vibrations during a wash cycle.

The LG SIGNATURE Air Purifier

LG believes that nothing is more important than clean air. The exquisitely designed LG SIGNATURE air purifier allows the air cleaning process to be a visual experience with its innovative transparent panel. Equipped with an advanced Watering Engine™, this air purifier harnesses the power of water to filter out harmful chemicals and contaminants while quickly bringing the room to comfortable humidity levels.

The unit is equipped with LG’s SIGNATURE Black Filter™ System, allowing consumers to reuse the filters for up to 10 years, saving money. While fine dust particles are totally invisible to the naked eye, customers can see the air quality of their indoor environment by simply glancing at LG’s Smart Indicator™. Positioned on the control display, the indicator shows air quality with quantitative figures. PM10, PM2.5 and even PM1.0 can be detected.

All LG SIGNATURE products will be available at the LG brand shops and leading retail stores across the GCC. LG SIGNATURE highlights the true extent of LG’s innovation leadership and the company’s passion for consumer-centric insights that drive the evolution of life. For more information on the LG SIGNATURE brand, its cutting-edge products and the LG SIGNATURE Gallery, please visit or


About LG Electronics Middle East & Africa Regional Headquarters

LG Electronics Middle East & Africa (MEA) is the regional headquarters for LG Electronics based in Dubai responsible for the vast area from Western Sahara to Pakistan and from Turkey to South Africa. The MEA headquarters oversees operations in 23 countries comprised of 12 subsidiaries, 11 branch offices and 3 manufacturing facilities, covering sales across 35 countries. Employing more than 2,000 local workers, LG’s MEA headquarters is the hub for strategic governance of the company’s business in the region and provides support to country offices in the areas of marketing, human resources, training and procurement, among others.

Media Contacts:

Padma Venu

Regional PR Manager/MEA RHQ Marketing Team

Tel: +971-4-279-9507 (Ext. 507)



Hiba Abou Ghazale

Telephone: +971 4 553 9543

Fax: +971 4 553 9554



Equipped witha new heater and a full stainless steel tub, LG’s Top Loaders deliver

 hygienic washing results and greaterconvenience.

MUSCAT LG Electronics (LG) has recently launched the latest big capacity top-loading washing machines in Oman. The Sapience washing machine is equipped withpowerful heater that enable warm washing for hygienic cleaning results.

EnhancedHygiene with Powerful Heater

Thehygiene-enhancing capabilities of LG’s latest top loaders are largely due tothe high performance heater. Equipped inside the full stainless steel tub, theheater increases the water temperature up to 60 degrees Celsius, creating awarm wash for more effective cleaning.

Withthe stain care course, the internal temperature of the washer is raised to 40degrees Celsius for effective stain removal. Meanwhile, the allergy care courseemploys 60    degree heat to eliminate allergy-causinggerms and bacteria from clothing. Also equipped is an innovative steamfunction, a first in the top-loading washing machine industry, which rapidlyincreases and maintains the temperature of the internal tub,      furtherenhancing washing results.

LG’snew top loaders are also the only top-loading washing machines to use theheater to hygienically clean the washing tub1. Used in LG’s TubClean+, the heater raises the  internaltemperature to 60 degrees Celsius, helping to reduce dirt and germs inside of thewashing machine. Tested by Intertek, LG’s Tub Clean+ course makes it 99.99  percent2 effective at sterilizingthe washer tub. Furthermore, the full stainless steel tub    resultsin up to 90 percent3 less bacteria growth than a conventionalplastic washer tub. It has also been tested by Intertek for its ability tolimit bacteria growth.

IncreasedWashing Performance with 6 Motion Technology

LG’sInverter Direct Drive motor uses a precise control system to enable itsproprietary 6 Motion technology to work efficiently. Backed by a 10-yearwarranty, the Inverter Direct Drive also provides quiet, reliable operation.Each wash cycle combines up to six different wash motions including wave force,agitating, rubbing, compressing, rotating and swing to deliver revolutionarywashing results while being very gentle on fabrics.

LG’stop-loading washing machines also include the Jet Spray, which reduces waterusage throughout the course of the rinse cycle. Unlike LG’s conventionalrinsing where the entire tub is filled with water first, the Jet Spray spraysclean water from a valve at the top of the machine while the tub spins,extracting the dirty water. The innovative feature helps reduce water usage byan impressive 27.5 percent4 and allows LG’s top loaders to completea wash cycle up to 17.1 percent5 faster than a normal wash course6.

NewDesign with Touch Display

Eachtop loader comes with an advanced, Touch LED Display, which consumers can useto easily select and adjust washing settings, as though using a smartphone. Thehighly trendy Black Touch LED Display on LG’s washing machines is also completewith a simple and sleek design.

LG’stop-loading washing machines also offer innovative and aesthetically pleasingdesign features such as the Wide Diamond Glass – the washing machine’s temperedglass door – which not only has anti-scratch properties, but is also highlyresistant to shock. The Soft Closing Door also prevents the door from closingunexpectedly on the        consumer’sfingers while putting the laundry in and taking it out of the machine,       offering safety, convenience and noisereduction.

AdditionalFeatures for Convenience

Forenhanced consumer convenience, LG’s new top loaders offer bigger capacities,making it possible to wash the bulkiest of items including large sized duvetcovers, helping to reduce the frequency of washings as consumers can cleanlarger laundry loads in one cycle. Meanwhile, without the need for extra lintfilters, LG’s convenient and hygienic Auto Lint Clean System automaticallyhelps reduce lint from clothing and bedding; forcing it to the bottom of thewasher where it is expelled at the end of each cycle.

Furthermore, LG’s top-loading washers offer SmartDiagnosis™ which helps customer service representatives to conveniently andefficiently troubleshoot mechanical issues, thereby limiting costly andinconvenient service visits. Consumers can use the Smart Diagnosis™ througheither a smartphone or landline.

“We designed these new top-loaders with the consumers’needs in mind, making sure they provided greater hygiene and a biggercapacity,” said Mr. D.Y. Kim, President, LG Electronics Gulf FZE. “With worldleading technologies like the 6 Motion Direct Drive, LG will continue to leadthe global washing machine market and maintain its efforts to become the globalnumber one brand in the home appliance market.”

OTE Group is the exclusive distributor of LG range ofElectronics and Home Appliances and Air Conditioners in Oman and offers innovativeaftersales care such as DAY and NIGHT Service & LG Bus Service to increasethe convenience to customers. With a nationwide network of showrooms andservice facilities, OTE Group ensures that LG customers are never far fromgetting a wide range of high quality after-sales service.


# # #

1 As of July 18, 2013. Global Web Site

2 Types of bacteria removed for tub sterilization:Escherichia coil and Staphylococus aureus

3 Type of bacteria for test was Pseudomomas aeruginosa.When P. aeruginosa had been exposed to PP and STS, the decreasing rate for STSagainst PP was 94% after 12 days.

4 Tested by Korea Apparel Testing & ResearchInstitute. Test model: LG T4632V0Z

5 Tested by Korea Apparel Testing & ResearchInstitute. Test model: LG T4632V0Z

6 Test results from a comparison between a normalwash course and an eco wash course. Test model: LG T4632V0Z
LG launches 2013 SMART TV LINE-UP in Oman

LG Plans to Lead Industry with Broader Lineup, Unique Smart TV Features & Local Apps

LG Electronics (LG), a global leader and technology innovator along with OTE GROUP, distributor for LG Electronics in Oman, recently unveiled its new range of Smart TV products. With the Smart TV segment representing nearly 35% of the Electronic giant’s sales in the region, the 2013 line-up is expected to have a solid impact on customers in the Sultanate. 

LG has been working diligently to produce technology that meet’s the customers changing demands. With the competition growing, LG believes they have introduced products that have an immediate appeal among customers. 

According to research conducted by LG in association with Yahoo! Maktoob, on what consumers preferred in the TV segment, more than 40% of 600 customers favored having a Smart TV experience as a feature while purchasing a premium TV. 

LG Electronics' R&D is driving the development of "Great Products" and strengthening its core technological capabilities through the launch of world class televisions. The television segment currently represents approximately 45% of group sales from premium televisions such as Smart TV’s. However, LG does not want to stop there. They intend to increase their premium share to 60% by the end of 2013, with 70% of the organization’s TV portfolio compromising of Smart TV sales. 

Last year LG Flat Panel Business grew by 60% in Oman after more than doubling sale in 2011.  Currently LG is the number one Television brand in Oman with 30% market share and with the launch of the 2013 SMART TV LINE-UP LG will continue to dominate this business. Various new models and unique features in the 2013 line up will surely enable LG to further strengthen its position in the market. 

LG’s Home Entertainment division recorded record sales of flat-panel TVs during the fourth quarter of 2012, resulting in 17.4% revenue increase quarter-on-quarter. The Electronics giant expects to maintain a consistent level of sales throughout the year while also looking for growth in 2013. 

“2013 is an important year because for LG, it marks the beginning of a new TV era,” said Mr. D.Y. Kim, President of LG Electronics Gulf FZE. “With game-changing products such as 2013 Smart TV: LA8600, OLED TV and Ultra HD TV, we are in a strong position strategically to lead the industry. The imminent release of our LA8600 series in the first quarter of 2013 will give us a head start in a market where speed is a critical component of success.”

 “While LG continues to be at the forefront of industry innovation, OTE Group ensures that customers in Oman get a wide range of prompt, effective and high quality sales & after-sales service experience”, said Mr. Ajay Chopra, Managing Director, OTE Group. 

The flagship model, the 55-inch LA8600, provides more intuitive controls, enhanced user interface (UI) and advanced Smart Share feature which enables one-touch media sharing across multiple devices. LG is firmly committed to raising its Smart TV profile. A redesigned Magic Remote allows users to easily control their Smart TV with everyday voice commands or simply point to the TV screen and direct an on-screen cursor, almost like using an “air mouse”. LG’s newest Smart TVs also deliver a smoother user experience and superior picture quality thanks to an upgraded CPU and graphics processor.  

LG has developed strategic partnerships with local content providers to offer better quality Smart TV content such as Timeout Dubai,, Alaan TV,Zawya, Roya TV,LBC,City 7, CNBC Arabia, Shoof AL Kass, eTarab, Ikbis, AnaZahra, DMTV, Sports360 as well as Facebook, Twitter and YouTube. What’s more, the company plans to expand its joint efforts to offer more region-specific entertainment and live broadcasts in order to deliver the best possible Smart TV user experience to LG customers worldwide. 

OTE Group is the exclusive distributor of LG range of Electronics and Home Appliances and Air Conditioners in Oman. With a nationwide network of showrooms and service facilities, OTE Group ensures that LG customers are never far from getting a wide range of high quality after-sales service.

NEW LG Refrigerators exclusive