Chery Automobiles, which is one of the fastest growing automakers in the world was launched in Oman this August, and has received an overwhelming response in the Sultanate ever since. The brand is gaining popularity in the Middle East and is being regarded as an excellent mix of Value-for-money, comfort, styling, and safety…all offered in one package.

Founded in 1997, Chery Automobiles has achieved many milestones in a very short span. The following facts speak for themselves…The first factory used machines and engine technology purchased from Ford Europe. It began auto production in 1999 using a licensed chassis from SEAT’s Toledo. In 2001, Chery received its ISO-9001 certification and began exporting its cars to first foreign market – Syria. In September 2002, Chery received its ISO/TS 16949 certification, the highest certification at the time.

In 2003, Chery founded a research and development organization, and began working with foreign consultant firms to improve its technology and quality. Chery hired a Japanese engineer from Mitsubishi to head its Lean/Six Sigma production systems, which were first applied to their cars in 2003. They adopted DURR Paint Systems in their paint shop in 2004, becoming one of only 5 factories in the world to have this advanced paint system.

In 2005, Chery was upgraded to ISO/TS 16949:2002 production quality, the highest and strictest quality control system in the global auto industry.

Chery is now designing a large array of cars with their renowned global partners. Aesthetic design is being aided by Bertone and Pininfarina of Italy known for their designs for Ferrari and Lamborghini. AVL of Austria is also working with Chery to produce 18 engines, including a Turbo Diesel, for the new line of cars. The new engine brand, called ACTECO, meets Euro IV emissions standards and uses advanced technologies such as aluminum alloy cylinder blocks/heads and direct fuel injection. Bosch is helping Chery to design modern transmissions. Lotus Engineering (known for their racing car chassis expertise) is aiding Chery in car design and quality. Chery recently entered into a partnership with Chrysler to produce mid to compact vehicles for the United States and European market.

Today, Chery has manufacturing plants in several countries like Iran, Russia, Malaysia, Egypt, Indonesia and Uruguay; and the company exports cars to 53 nations across the globe. Having sold 305,000 cars in 2006, Chery aims to sell an estimated 392,000 cars in 2007. After selling 1 million cars in the US, Chery intends to build a facility there as well.

In Oman, Chery offers the right mix of Sedan, Luxury Sedan and Compact SUV. If the current buzz is anything to go by, then it seems like an increasing number of new drivers are opting for Chery as their first car, since the brand offers a perfect mix of value-for-money, comfort, safety, and styling – all in one package.

If you are a true car enthusiast and driving is your favourite passion, you must check out the classy Chery Showroom at Wattayah with its brand new cars. For details, call 24568401-03.