Hyundai produced the most segment leaders of any automotive manufacturer, according to Strategic Vision’s Total Quality Index™ (TQI), which measures total vehicle satisfaction among new car owners. Achieving the top slot in multiple vehicle segments is a first for Hyundai. The Strategic Vision results released recently placed the Hyundai Azera sedan atop the large car segment and the Santa Fe on top in the sport utility vehicle (SUV) segment. The Hyundai models beat out competitors from leading Japanese, American & european brands for the top spot.

“Hyundai’s success in 2007 is not surprising given its current products, as well as its leadership team who is looking strategically to the future with new designs from styling to powertrain,” reports Dr. Darrel Edwards, founder & CEO of Strategic Vision.

“The Strategic Vision Total Quality Index demonstrates that Azera and Santa Fe are high-quality vehicles with terrific appeal,

” said John Krafcik, Hyundai Motor Vice President of Product Development and Strategic Planning. “At Hyundai we stand for great design, quality, safety, and outstanding value and these study results show that consumers love this recipe.”

The Total Quality Index is the measurement of new vehicle owner satisfaction. The Strategic Vision poll surveyed more than 27,000 vehicle buyers who bought 2007 models in September, October and November of 2006. Consumers were asked an array of questions about their ownership experience, including buying, owning and driving their new vehicles. The Index 2007 results were based on ratings of new vehicle owners in 19 product categories.

Hyundai as a brand has made significant strides on the back of sophisticated product design, leading-edge quality, safety technology and exceptional value. The last few years are of special significance for Hyundai – not only because Hyundai has become one of the top automotive brands in the world but also because it has beaten some renowned brands in quality. One has to test drive and discover what millions of satisfied Hyundai owners already know – Hyundai stands for uncompromising quality.