While some auto manufacturers are
lamenting the dip in sales during tough economic times,
headquarters of Subaru
America
are
whistling a happy tune. And they have every reason to do so
as:
·
Total sales were up 41% in October
·
Legacy sedan sales
are up 50% over last year on a month-to-month
basis
·
Market penetration
has increased from 1.4 percent 14 months ago to a likely 2.4
percent to 2.5 percent by the end of this
year
·
Subaru was the only
manufacturer to earn a top safety pick from the Insurance
Institute for Highway Safety for all of it vehicles - Outback,
Legacy, Forester, Impreza and
Tribeca
·
Subaru Outback has just
been named Motor Trend magazine’s
sport-utility vehicle of the
year.
Whole of last one year
has been really good for the Japanese manufacturer. Company
officials attributed the success to the following
factors:
•
All-wheel-drive is
the No. 1 reason customers buy
Subaru.
•
65 % of buyers return
to purchase another
Subaru.
•
Pricing is very
competitive.
•
The recently
introduced, larger Outback wagon and Legacy sedan models are
well
received.
•
Subaru models are gaining sales in all areas of the
country.
Subaru continues to enhance its renowned excellent safety
performance by refining distinctive technologies and providing
confidence and peace of mind to its customers.
Subaru’s model line
up in
Oman
includes
trendy Impreza which is available in both hatchback and sedan
shapes; the legendary Legacy sedan, the SUV range also has a
spacious station wagon in the Outback followed by the stylish
Forester and the high end fully loaded 7 seater
Tribeca.
Subaru brand of
cars are manufactured by Fuji Heavy Industries (FHI)
Japan, a global
manufacturer of Aerospace and Transportation products. Its
products have been engineering innovation benchmarks like the
AWD Technology and the Boxer Engine available in its Subaru
range of vehicles.
OTE Group is the exclusive distributor of Subaru
range of vehicles in
Oman
with a
nationwide network of 14 showrooms and 14 service centers
catering to the customers needs. OTE Group’s customer focus is
personified by 98% parts availability across Oman
.
For more information on the exiting range Subaru range of
vehicles, please call on 800
77007.
