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SSANGYONG UNVEILS EXCITING ALL NEW SUVs XIV ‘AIR’ AND ‘ADVENTURE’ IN PARIS MOTOR SHOW

 

 SSANGYONGUNVEILS EXCITING ALL NEW SUVs XIV ‘AIR’ AND ‘ADVENTURE’ INPARIS MOTOR SHOW


Ssangyonghas unveiled two concepts, XIV-Air and XIV-Adventure at the recentlyconcluded Paris Motor Show, prior to its international launch. XIV isexpected to go on sale in Korea from early 2015 and other globalmarkets soon afterwards.

Basedon the brand’s design philosophy of ‘Robust, Speciality, andPremium’ and intended to create a close and emotive connection withowners, this B-segment SUV will become one of SsangYong’s mostsignificant strategic models.

TheXIV-Air and XIV-Adventure are equipped with several recenttechnologies including a Stop/Start fuel saving system and three modesmart steering with electric power assistance, in addition to anall-wheel drive (AWD) system which SsangYong offers on all its SUVmodels.

And tomeet the most stringent environmental legislation and fuel efficiencyrequirements across the globe, XIV comes with a choice of 1.6 litrepetrol and 1.6 diesel Euro 6 engines to ensure low CO² emissions.

Thedesign of XIV-Air and XIV-Adventure has been inspired by theassociation of the power and dynamism of nature, and SsangYong’snew design philosophy, ‘Nature born - 3 Motion’ - the centraltheme of the brand’s vehicle design language.

Themarque’s design philosophy embraces the dignified, dynamic andrhythmical qualities of nature, while enriching the customerexperience through the harmony of man, nature and the car. A slim,wide grille, headlights built into the structural design, and arugged tailgate completes the SUV style of the XIV-Adventure whileclosely echoing the SsangYong ‘look’.

Inspiredby the anticipation and excitement of the journey, XIV-Adventureembraces the escape from the routines and frustrations of urban life,leaving the crowded streets and skyscrapers behind while travellingaway to new beginnings and possibilities. With such design cues as aheavy-duty bumper protector, purposeful roof rack and search light,the car evokes happy memories of escaping to the country and campingout in the wild surrounded by nature.

Inside,the XIV-Air pursues an emotional design language inspired by theeffect of a cool and silky breeze. The shape of a bird’s wings inflight and two-tone colourway of white and a dark blue creates thesense of inner space and a sporty, stylish ambiance, while the metalcentral fascia highlights the car’s futuristic design.

Theinterior fully embraces the importance of easy-to-use controls anddevices, and integrates the very latest IT to ensure the bestpossible interface with users.

Safetyhas been a key priority throughout the design stages of the new XIV,with passengers at the centre of consideration. To this end, XIV isequipped with a host of advanced safety features such as 7 airbags,ESP (electronic stability programme), Hill Start Assist system, anEmergency Stop Signal system helps prevent collisions by warningfollowing vehicles when braking hard.

Withits high riding, good visibility, go-anywhere ability and an array ofcomfort features such as digital-dual zone automatic air conditioningsystem, MP3 audio system, USB/AUX port, Bluetooth hands-free, LCDdisplays, rear view camera, remote keyless entry system etc., XIVoffers occupants all the advantages of an SUV with the comforts andconvenience of a saloon car.

Thisyear SsangYong Motor is celebrating its 60thanniversary of foundation. As a premier manufacturer in Korea'sautomotive industry, SsangYong is respected for its qualityengineering, advanced styling and outstanding performance, since itsfoundation in 1954. SsangYong is constantly expanding its presence inthe world market. Currently Ssangyong exports its SUVs to over 100countries across the globe.

CurrentSsangYong model line-up in Oman are: Korando – a Classy UtilityVehicle - with an elegant design that further accentuates itsultimate beauty, Rexton – a full size SUV with ruggedness made overin a modern, sophisticated style. Actyon Sports -a SUT (SportsUtility Truck), well equipped to boost your performance at work andat play!

OTEGroup is the exclusive distributor for Ssangyong range of vehicles inOman. With a nationwide network of sales and aftersales outlets, OTEGroup ensures that their customers are never far from getting a highquality after-sales service. For more details please call 800-77007.

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