5 patents for a revolutionary product.

 The latest addition to the P Zero collection, Pirelli’s high-end market leading range that is celebrating its 20th anniversary in 2007, benefits from numerous innovative features developed by Pirelli and protected by five exclusive patents. The brand new tread pattern, the futuristic compounds and the innovative structure are the fruit of 24 months of development and testing and are already making P Zero the Hero the tyre chosen by the manufacturers of the most sporting and extreme cars.

 RECORD HOMOLOGATIONS. The new P Zero has obtained 15 homologations for use as original equipment on the most recent and most prestigious supercars. It is already being fitted to the Ferrari 599 GTB Fiorano, the Lamborghini Murciélago and Gallardo, the Audi R8 and S8, the Aston Martin DB9, the Maserati Quattroporte, the Jaguar XK, the Mercedes AMG, and will shortly appear on the Alfa Romeo 8C Competizione and the hottest Porsche and BMW models. 

“P Zero the Hero”, explains Francesco Gori, CEO of Pirelli Tyre, “represents the state of the art of the P Zero Collection, the Pirelli UHP range leaders.  The new tyre has been designed and developed to control the ever more extreme performance of supercars and to offer ever higher levels of driving satisfaction and safety for the most demanding drivers.” 

 Sports performance hand-in-hand with comfort. The principal feature of P Zero the Hero is that it guarantees optimum performance in wet or dry conditions throughout the lifetime of the tyre, while combining sports handling with comfort. In fact, the new P Zero boasts special nano-composites in the compounds of the tread and the bead (the element of the tyre anchoring it to the wheel rim) that guarantee a comfortable ride together with sports performance. Thanks specifically to the tread compound, optimum performance is even provided during the first few kilometres when the tyre is still cold.

 extreme grip and respect for the environment. The innovative tread pattern of the new Pirelli tyre also permits the highest standards of grip in wet conditions and acoustic comfort to be enhanced, while the asymmetric DA.Co (Dynamic Asymmetric Contour) profile ensures even wear with a consistent footprint at all speeds.

Moreover, P Zero the Hero has been designed with the utmost respect for the environment: the compounds used in fact contain no aromatic oils. Pirelli’s decision anticipates by three full years the European directive regulating this issue, which only comes into effect in 2010, and goes beyond the most severe parameters in the highest performance (UHP) segment.

 Maximum performance throughout the life of the tyre. Thanks to the Hy.Co (Hybrid Cord) system, the carcass allows the deformation of the tyre profile to be controlled through to the highest speeds (370 kph), increasing the durability of the tyre, not simply in terms of outright mileage, but above all, in the consistency of performance throughout its life.

 Together with P Zero the Hero comes the return of the Pirelli Wheel. Pirelli is aiming to respond to the demands of the most sophisticated motorists, interested in both performance and styling, by reintroducing the Pirelli Wheel. Manufactured in ultra-lightweight aluminium alloy, the Pirelli 5P wheel features five spokes reproducing the firm’s elongated P logo. The new Pirelli Wheel, produced in collaboration with Antera, a market leader in its sector, will also be available fitted with P Zero the Hero.

The birth of the exclusive P Zero Club. On the occasion of the launch of P Zero the Hero, Pirelli is also introducing another new initiative: the P Zero Club. When you purchase a new P Zero you become a member of the P Zero Club and obtain the P Zero Card that gives access to a world of Pirelli services and privileges.

 Pirelli tyres are marketed in Oman by their authorized sole distributor General Trading Enterprises LLC an OTE group of company with strong distribution and service network spread across Oman.