Hyundai´s brand power continues to rise as it was
ranked 3 places above its previous years rank in the
2007 Best Global Brands survey jointly conducted by
Interbrand, a leading consultancy in branding and BusinessWeek,
the New York-based global business media organization.
With a brand value estimated at US $4.5 billion, equivalent
to a 9 percent year on year gain, the power of the
Hyundai brand now surpasses several competitors when
measured on a global basis. Among the world’s top automotive
brands, Hyundai ranked ahead of Porsche, Lexus and
Nissan.
The rise of the Hyundai brand on the global stage
has been meteoric: The brand made its debut appearance
on the Best Global Brands list in the 2005 survey where
Hyundai was ranked 84th.
Our brand management is supported by continuous improvement
in the quality of our products and diversification
of our model lineup, said Hyundai’s vice president
for brand strategy.
Public perceptions of the Hyundai brand have been
transformed as a result of dramatic improvements in
the quality of Hyundai vehicles. In turn, this has
fueled a steady increase in sales and confidence in
the brand among both customers and dealers.
Hyundai´s pursuit of a better balance between quantitative
and qualitative growth has made brand management a
top priority. Brand management issues now influence
decision-making in styling, marketing and communications
as well as at the retail and after-sales service levels.
OTE Group is the exclusive dealer
of Hyundai’s range of vehicles in Oman . With a nationwide
network of showrooms and service centers, OTE Group
ensures that Hyundai customers are never far from getting
a wide range of high quality after-sales service. It
is this strong partnership that continues to lead more
customers to join the Hyundai family.
