All other brands
take a backseat as Hyundai dominated the JD
Powers IQS 2006 rankings released recently.
Here is how the Hyundai score-sheet
looks like :
| |
|
| Non-premium name plates
rank |
#1 |
| |
|
| Overall rank |
#3 |
| |
|
| Improvement over last year |
11% |
| |
|
| Rank improvement |
8 places |
| |
|
Segments
performance/rank
| |
|
| Compact
SUV –Tucson |
#1 |
| |
|
| Compact
car – Elantra |
#2 |
| |
|
| Sporty
car – Tiburon |
#2 |
| |
|
| Large car
– Azera |
#2 |
| |
|
| Mid-sized
car – Sonata |
#3 |
| |
|
For Hyundai, the jump
from No. 11 to No. 3 can be easily
attributed to the marked improvement in the
quality of its vehicles and the increasing
customer confidence. Hyundai is completely
focused on improving quality to get on more
customers in its fold.
"They've done one hell of a job," was
said of Hyundai, which has overcome early
customer resistance because of concerns over
reliability. "They have been steadily improving
over the last several years."
"Hyundai has been passionately trying to
improve their quality. What we are seeing
is a payoff for that commitment." commented
another source.
Hyundai scored a hit with consumers,
with the Hyundai brand coming in an overall No.
3 with an average 102 problems. The Hyundai Tucson
took the top spot for compact SUV segment. What
is notable is that brands like Toyota, Nissan,
Honda and Kia have been left behind. Their customers
have more issues with their vehicles. Finally
the customers are appreciating real quality over
tag value.
J.D. Power collected responses from 63,607 purchasers
and lessees of new 2006 model-year vehicles after
90 days of ownership for the study. This year's
survey included 217 questions, up from 135 in
previous years.
The IQS study measures 217 attributes, including
the overall driving experience, engine and transmission,
and a broad range of defect and design problems
reported by vehicle owners. Established in 1968,
J. D. Power & Associates is a global marketing
information firm, which conducts independent
and unbiased survey. Their reports have been
the benchmarks for measuring and tracking quality
and customer satisfaction since its inception.
Established in 1967, Hyundai Motor Co. has grown
into a large group which in 2005 sold 3.7 million
vehicles and became the world’s sixth largest
automotive manufacturer.
OTE Group is the exclusive dealer of Hyundai’s
range of vehicles in Oman. With a nationwide
network of showrooms and service centers, OTE
Group ensures that Hyundai customers are never
far from getting a wide range of high quality
after-sales service. It is this strong partnership
that continues to lead more customers to join
the Hyundai family. |