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Proving once again that HUMMER is truly
Like Nothing Else, HUMMER has walked away with six awards
at the latest Campaign Media Planning Awards that were held
in Dubai recently.
In a total of nine categories HUMMER entered six and walked
away with a win in all entries. The categories included Best
Use of Online, Best Use of Print, Best Use of Outdoor, Best
Use of Media, Best Media Innovation, Best Use of Sponsorship
and Best Media Plan.
“It’s great to see all our innovative thinking and creative
ideas materialise in winning these awards,” said Ahmed Soudodi,
HUMMER Marketing Manager at GM Middle East. “Our teams at
both General Motors and Starcom Mediavest have worked very
hard to create these Like Nothing Else ideas, setting new
benchmarks in media usage.”
The challenge was to launch the new
HUMMER H3, building on the smaller HUMMER platform while
maintaining the big brand value of HUMMER. Selecting various
media types was essential to the success of the media plan.
TV and print were essential to break the news; online encouraged
interactivity; and outdoor was chosen for drivers who love
the great outdoors.
HUMMER went a step further in its use of outdoor media by
daring to exemplify the H3’s unparalleled off road performance
and unmatched climbing and crawling capabilities. Outdoor
adverts were placed in the most unconventional of places
such as a live size H3 replica in Ski Dubai, stickers on
the bottom of swimming pools in Lebanon, sponsored dumbbells
in gyms and a live size replica climbing the side of a building
in Abu Dhabi.
“One of our most important wins is Best Media Plan as this
lays the foundation for everything else that follows,” said
Soudodi. “Our strategy and media was very carefully planned
from the beginning and gave much room for creative and innovative
thinking. Excelling in print, outdoor, TV and online media
in addition to being innovative in our creative thinking
is what made our campaign successful and materialised in
taking home six wins this year.
“Working with the best to materialise our creative marketing
ideas is what drives HUMMER to stand out from the crowd and
to truly convey the message that HUMMER is ‘Like Nothing
Else.”
In Oman, OTE Group exclusively sells
General Motors (Chevrolet, Cadillac, Hummer range of) vehicles
in the Sultanate. With the nationwide network of showrooms
and service centres,OTE ensures that GM customers are never
far from getting a large range and quality after sales
service. This has led to more and more customers joining
the GM family in Oman.
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