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All New Hyundai Accent – Sleek & Dynamic
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Sleek, modern and certainly
fancy, the all-new Hyundai Accent has grown
to become one of Hyundai Motor Company’s top-selling global models. The 2011
model, the seventh-generation model, looks likely to maintain its reputation,
with a refined new modern design and an emphasis on high quality, while
delivering improved fuel efficiency and performance.
The new look
The company has a new design philosophy: Fluidic Sculpture. As the name might
suggest, this ideology that injects
sophistication and dynamic angles as well as elegant lines resembling a
calligrapher’s ‘orchid strokes’ into the shape of a vehicle. To put things
simply, the fluidic essence that characterizes the moulding design of Hyundai’s
latest models is inspired by nature, realizing the harmonic coexistence of all
things. For the new Accent, Hyundai designers employed the design concept key
words ‘Sleek on Dynamic’ when crafting both its exterior and interior. Accent’s
outer design is highlighted by dynamic and sophisticated graphic elements,
including eagle-eye two-tone bezel headlamps, unique L-shaped fog lamps and a
large hexagonal front grille. Its refined and stately image is completed by
sculptural side character lines that start above the front fog lamps and extend
to the rear combination lamps. Looking at it, one can not only see the obvious
improvements from its predecessor but also that there was an obvious push in
design to appeal emotionally to a large demographic. The Accent’s underlying
structure is also engineered to protect occupants using a Collision Load
Dispersion mechanism that distributes the force of a frontal impact in three
ways to minimize floor deformation and maintain the integrity of the cabin,
while a ring-type structure in the centre pillar area provides more strength and
protection against side impact. Inside the cabin where the character lines flow
continuously, the designers have done well to change a lot of the materials to
non-plastic, resulting in a richer and up market feel to the interior. Not only
that, the high gloss black and metallic colours used in the center fascia, add a
futuristic and high-tech look to the interior of the Accent.
Driving dynamics
The 2011 Accent is powered by the new-generation Gamma engine, 1.6L or 1.4L DOHC
in-line four-cylinder gasoline engines that feature multiport fuel injection
with CVVT (Continuously Variable Valve Timing). By replacing the old
Alpha engine of its predecessor with
Gamma, the new sedan promises more power and torque; the 1.6 Gamma produces
122bhp and 15.9 kg-m, while the 1.4 Gamma produces 107bhp and 13.9 kg-m. The
powerful and fuel-efficient Gamma engine will be mated to a four-speed automatic
transmission or a standard five-speed manual transaxle, the long wheelbase of
the new Accent contributes to a smooth ride with enhanced stability. Even at
high speeds, the Accent is still relatively stable. McPherson Struts on the
front wheels provide fully independent suspension with sensitive steering and
controlled maneuverability. The old style sub-frame has been replaced by an
H-shaped type, for a simpler and lighter structure. In the rear, a Coupled
Torsion Beam Axle (CTBA) is applied to optimize the suspension and shock
absorption in line with the changing situation on the road. Motor Driven Power
Steering (MDPS) gives precise handling, sharp steering response and improved
fuel efficiency as well.
With
Hyundai’s new brand statement ‘New Thinking. New Possibilities’ and new brand
concept, ‘Modern Premium’, Hyundai aims to provide customers with emotional
value and experiences beyond expectations through new thinking and new
possibilities. The new brand direction also captures the spirit of change at the
automaker, which has shown dramatic growth in all areas of business. Hyundai is
a company that creates new possibilities. Hyundai offers high-end, high-quality
values at a surprisingly attainable price and values that customers never
experienced or expected.Hyundai as a brand has made significant strides
on the back of sophisticated product design, leading-edge quality, safety
technology and exceptional value. The last few years are of
special significance for Hyundai – not only because Hyundai has become one of
the top automotive brands in the world but also because it has beaten some
renowned brands in quality
Hyundai’s vehicles are winning accolades and awards from around the industry
because they are safe, reliable, innovative and comfortable. This gives a
refined driving experience for the owners and their families.
One has to test drive and
discover what millions of satisfied Hyundai owners already know – Hyundai stands
for uncompromising quality.
OTE Group is the exclusive dealer of Hyundai’s range of vehicles in Oman. With a
nationwide network of showrooms and service centers, OTE Group ensures that
Hyundai customers are never far from getting a wide range of high quality
after-sales service. It is this strong partnership that continues to lead more
customers to join the Hyundai family.
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